Behold The Turtle

2009-06-26 11:50:29

"Behold the turtle. He makes progress only when he sticks his neck out." - James B. Conant

This quote is relevant in the business world today. In these economic times it is very hard for the small business to feel secure in "sticking its neck out" in order to bring in new customers or explore a new niche. But, as another saying goes "Nothing ventured, nothing gained". Where as the large corporations have the luxury of a whole department that does Market Analysis, the smaller company just can't afford such an expenditure. There is however a friend out there for you.

A business coach is there to help you utilize the tools that you already have at your disposal, while the business constultant is going to give you a new "toolbox" to use. I believe it is safe to say that if you choose the consultant it would be wise to also include getting the coach to show you how to make the best use of the new tools at your disposal. More than likely any constultant worth their salt is going to include the coaching aspect in their services.

This brings us back to the turtle sticking his neck out comparison. You have to be willing to use the options available to you if you want to remain viable in today's economy. While this option may not be for everyone it is something to consider for the future endeavors you are going to likely want to pursue to keep up with the rest of the business community. Obtaining your dreams for your business only works if you take the steps toward "Sticking your neck out"!

~Lisa