Sustainability can only be obtained by Responsibility to customers.

2009-05-21 07:20:07

Sustainability can only be obtained by Responsibility to customers. This means taking a hard look at things that benefit your bottom line and benefits your customers. In order make your business more steamlined you will need to indentify the necessities for running your business at optimum performance levels while paring down things that negativly impact your bottom line.

This may mean that the upgraded smart phone you WANT should wait as long as it doesn't keep your customers from being able to communicate with you effectively. Being hip and looking savvy is NOT a business necessity, whereas a healthy bottom line is. Also that software upgrade that the vendor swears wil be the best thing you ever do - probably can wait too - again just as long as it doesn't adversely effect how you take care of your customers needs.

Basically, what I am trying to get across is something very simple that I use when shopping. I ask myself "Do I NEED it or do I WANT it"? I believe this can be used in business to a certain degree. So, remember customers needs 1st, the things you need to fulfill those needs 2nd, meeting your needs 3rd and your wants somewhere around...oh, let's say 50th.